Thursday

The Haunting of a Season

It is getting late in the season, what we all call the sign season. The season in which you are supposed to see signs of the holidays to come and the time which the work load starts to slow down enough to catch your breath and lick your Summer wounds. However you are noticing the workload isn't letting up and that is baaad news because this is when the personal life and the work life collide.  Fall festivals, Halloween parties, hay rides, Oktoberfest, Thanksgiving and then you know what. Most importantly the weather is going to start acting up and you have no idea how you are going to get the jobs done and installed in time to beat old man Winter.  Hundreds of sign and awning companies depend on AI to help out during such times. This is the time in which you can get the best of both worlds and not have to extend deadlines and save yourself from many an icy install. 
The Fall to some seem a bad time of year. I think because the warm turns to cold, the annuals lose their color as well as the fall of the leaves. It is a time the farmers bring in the harvest and strip the fields of their foliage. In the sign biz, we find ourselves winding down and dusting off the coveralls, repairing overused equipment, shutting the overhead doors and turning on the heat.  It reminds me of a Poem by Rossetti: 


Know'st thou not at the fall of the leaf
How the heart feels a languid grief
         Laid on it for a covering,
         And how sleep seems a goodly thing
In Autumn at the fall of the leaf?

And how the swift beat of the brain
Falters because it is in vain,
         In Autumn at the fall of the leaf
         Knowest thou not? and how the chief
Of joys seems—not to suffer pain?

Know'st thou not at the fall of the leaf
How the soul feels like a dried sheaf
         Bound up at length for harvesting,
         And how death seems a comely thing

In Autumn at the fall of the leaf?

So as you are trying to get out and enjoy  the coming festivities with family and friends, keep us in mind. Let us worry about the deadlines and the hassle and you worry about carving pumpkins and who gets the turkey leg. Remember too, that the wind down of the season is not the end to good things rather a opportunity to make things new. As we help you bound up at the length for harvesting, maybe next season don't wait until the fall of the leaf. Happy Fall!

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